This advanced course offers a comprehensive
exploration of cutting-edge AI applications tailored
specifically for the marketing domain. It focuses on
implementing sophisticated strategies for hyper-
targeted customer segmentation, dynamic
personalization across all channels, automated content
generation, and data-driven attribution modeling.
Students will gain practical expertise in advanced
machine learning techniques, including deep learning
and reinforcement learning, to optimize marketing
campaign performance, predict consumer behavior with
enhanced accuracy, and deliver truly hyper-
personalized customer experiences at scale. The
ultimate goal is to drive higher ROI and cultivate deeper
customer relationships.